Rob Speranza - Music video conventions

   4 key areas -

> Creativity and originality

> Technicality

> Marketability

> Expression

BASICS OF PRODUCTION-

> figure behaviour , action , performance

Artist performs to camera. This is not journalistic, or an interview , they do not look off camera , they look at the camera, at the audience - helps connect with the audience.

The actors involved with the storyline usually don’t look at the camera unless the concept or storyline calls for it. 

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CAMERA ACTIVITY-

Music videos are often not still or static 

Movement-

Trying to match the pace of the music

Moving with the rhythm 

Jibs, cranes, ronin, steadycam, osmo, drones

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Match the pace of the music

Cutting to the beat

Matching colours and framing

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Look at where the eyes of the viewer are at - relative point of interest - makes fast cutting possible

Colour and exposure - don’t do such large contrasts - manage colour correction

Use the beat of the music - fast cutting

Create resemblance elements - images / words

Match camera/subject / action movement - lets shots flow

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EQUIPMENT-

Lighting - creative set-ups

High quality camera

Fluid movement(grip): smooth movement, glide cams, drones etc

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PREPARATION - IDEA GENERATION 

Listen to the song about 20 times

What kind of location would match the music

What kind of movement

What kind of lighting

What kind of framing/ lenses would you use

Is a story starting to form - start to jot down ideas

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Brain dump 

- just throwing down ideas from your brain

Mood boards

Storyboards

Idea sketches

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