Unit 15 | Audio Visual Promo’s

 market - XBOX SERIES X - 4K trailer https://youtu.be/0tUqIHwHDEc This promotional video was created by Microsoft to advertise is next generation console "Series X" this was advertised to all people who play games on console mostly targeting people who have stayed loyal to them, this advert was released worldwide on the 13th of December 2019, the genre of it being gaming and action with the intent of luring in an audience. The overall structure of the advert is that its very dynamic and cinematic, this is as it is in 4K quality advertising the hyper-realistic graphics which is a key selling point of this product. At the start we are shown the Xbox logo in white on a black background  then it fades into black and then white dots which glow and move creating a spectacle to draw in the audience , this is backed up by a male voice that talks about innovation which related to how this is a next generation console, this is as it is a form of motivational speaking, and since it soun...

 > Promote  Music videos / film trailers / game trailer https://www.youtube.com/results?search_query=call+of+duty+cold+war+trailer >Inform College and university promo’s / public information advert  https://www.youtube.com/watch?v=dKno6ojJd_Q >Entertain Music videos / film trailers / short advert for a tv show https://youtu.be/_-KWYvSq5ic >Educate Tutorial services / public information help videos https://youtu.be/3JjVnttfQVY

 Eric Prydz - Call on me q

 Kiss - i was made for loving you Makeup The clothing Their logo

 ACDC - back in black

 Do i wanna know - Arctic monkeys 

 Link between the lyrics and visuals - Ed Sheehan shape of you  About boxing  , falling in love

   4 key areas - > Creativity and originality > Technicality > Marketability > Expression BASICS OF PRODUCTION- > figure behaviour , action , performance Artist performs to camera. This is not journalistic, or an interview , they do not look off camera , they look at the camera, at the audience - helps connect with the audience. The actors involved with the storyline usually don’t look at the camera unless the concept or storyline calls for it.  — CAMERA ACTIVITY- Music videos are often not still or static  Movement- Trying to match the pace of the music Moving with the rhythm  Jibs, cranes, ronin, steadycam, osmo, drones — Match the pace of the music Cutting to the beat Matching colours and framing — Look at where the eyes of the viewer are at - relative point of interest - makes fast cutting possible Colour and exposure - don’t do such large contrasts - manage colour correction Use the beat of the music - fast cutting Create resemblance elements...

What music videos are for- To advertise the artist and promote their brand, they promote their image and what they represent , promote an album , tour and add content to a channel. Types of music video- Performance clips - song performance - dance performance - instrumental  - concert Conceptual clips Narrative Abstract/artistic Hybrid clips  Combine both aspects Andrew Goodwin (1992)- Relationships between what is shown and what is sung (codes and conventions), genre related styles , music and visuals , creates a star image to promote a recognisable brand image Voyeurism plays a huge part with women (Pleasure from looking at something) Male gaze theory-  Laura Mulvey - see a woman through the eyes of a heterosexual male Intertextual references - references to other media  (text) Lyrics and visuals Riptide  Illustrates 

  The Spectre by Alan Walker  this music video is a