UNIT 15 WORK

What music videos are for-

To advertise the artist and promote their brand, they promote their image and what they represent , promote an album , tour and add content to a channel.

Types of music video-

Performance clips

- song performance

- dance performance

- instrumental 

- concert

Conceptual clips

Narrative

Abstract/artistic

Hybrid clips 

Combine both aspects

Andrew Goodwin (1992)-

Relationships between what is shown and what is sung (codes and conventions), genre related styles , music and visuals , creates a star image to promote a recognisable brand image

Voyeurism plays a huge part with women (Pleasure from looking at something)

Male gaze theory-  Laura Mulvey - see a woman through the eyes of a heterosexual male

Intertextual references - references to other media  (text)

Lyrics and visuals

Riptide 

Illustrates 



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