unit 15

 For this project I will be making a hybrid music video in the indie rock genre for the song: Sally Cinnamon by Stone Roses with the purpose of it to entertain audiences and promote the band and its identity. The target audience will be people aged 15 - 20 in the C1 and C2 class who show interest and enjoy Indie Rock music. With the genre of this music video being Indie Rock our video will include a series of clips showing a performance from the band (in this case it will be people imitating the band) as this is a common trend with all variation of the rock genre which implies it must be successful in entertaining this particular audience, however as this is quite a modern and young band we will add a form of narrative as this will make the video fit modern day trends where most music videos contain some form of plot/story. To further fit these conventions we will be making the narrative parts of the music video seem like they were filmed with a camera from round the 80s era which means there will be a subtle static effect over it and also a timestamp in a classic digital font, however for the performance make the quality seem high quality and very modern, this is done to create a form of bridge between the older styles of music videos and newer ones.

In terms of mise-en-scene, our music video will follow many styles and conventions typically found in indie rock music videos. In terms of costume we will be wearing dark blue jeans with simple t-shirts and jackets, this follows with how the band is usually presented and advertises their identity as a young indie rock band. Moreover in terms of location we will be recording scenes of streets and in the school sports hall, this location has been selected to mimic a form of stage and reflects on how the band aims its music at a younger audience, and since the target is people in C1 and C2, they will be familiar with these kinds of locations so it allows them to further engage with the video and almost picture themselves there. In terms of lighting and colour, a lot of the street scenes will be converted into black and white with the performance scenes being in colour, this matches the styles of popular bands like Guns n Roses and Bon Jovi, it conveys a clear visual change between past and present and these changes are very vivid so will be sure to attract attention.

For the production of this music video we will be filming shots with both camcorders and a drone for aerial shots, we will use these to gather a gallery of videos which will then be formed into a type of montage, we will recruit someone who is familiar with equipment such as a steadicam and dollycam to film all performance shots, close up shots and the tracking shots of the streets, then have one of the group film shots with drone, we will have to take several takes in order to get the desired shots, angles and movement as the choreography for some of the scenes will have to be perfect in order to truly get the desired effect. 

All editing will be done in Adobe Premier Pro with the first step being that we covert any of the videos that we are using into black or white or add any effects so that it is easier later on. We will be editing this video in multiple layers in order to get some great effects and transitions between people who are playing instruments. Moreover we will be cutting between shots so that it matches the beat and editing it so the pace of each scene matches the pace of the music.